{"id":1011,"date":"2025-06-23T21:21:08","date_gmt":"2025-06-23T19:21:08","guid":{"rendered":"https:\/\/atraktivnyvidiek.sk\/?p=1011"},"modified":"2025-06-23T21:21:09","modified_gmt":"2025-06-23T19:21:09","slug":"slovenske-potravinarske-firmy-potrebuju-digitalny-impulz","status":"publish","type":"post","link":"https:\/\/atraktivnyvidiek.sk\/?p=1011","title":{"rendered":"Slovensk\u00e9 potravin\u00e1rske firmy potrebuj\u00fa digit\u00e1lny impulz"},"content":{"rendered":"\n<p id=\"ember52\"><strong>Pre\u010do mus\u00ed digit\u00e1lna transform\u00e1cia kone\u010dne prenikn\u00fa\u0165 aj k mal\u00fdm potravin\u00e1rskym firm\u00e1m \u2013 a ako im m\u00f4\u017eeme pom\u00f4c\u0165<\/strong><\/p>\n\n\n\n<p id=\"ember53\">Ako vysoko\u0161kolsk\u00e1 pedagogi\u010dka a v\u00fdskumn\u00ed\u010dka dlhodobo sledujem situ\u00e1ciu v oblasti inov\u00e1ci\u00ed a digitaliz\u00e1cie v agropotravin\u00e1rstve. Pr\u00e1ve sektor <strong>mal\u00fdch a stredn\u00fdch podnikov (MSP)<\/strong> v potravin\u00e1rstve je jednou z oblast\u00ed, kde sa stret\u00e1va vysok\u00fd potenci\u00e1l s n\u00edzkou pripravenos\u0165ou.<\/p>\n\n\n\n<p id=\"ember54\">Digit\u00e1lne technol\u00f3gie m\u00f4\u017eu slovensk\u00fdm firm\u00e1m prinies\u0165 lep\u0161iu efektivitu, ni\u017e\u0161ie n\u00e1klady, lep\u0161\u00ed servis pre z\u00e1kazn\u00edkov, a z\u00e1rove\u0148 vy\u0161\u0161iu konkurencieschopnos\u0165. Napriek tomu sa s digitaliz\u00e1ciou vo firm\u00e1ch stret\u00e1vame <strong>len zriedkavo<\/strong> \u2013 a ak, tak len v z\u00e1kladnej forme. Pr\u00e1ve tento paradox je jedn\u00fdm z d\u00f4vodov, pre\u010do som sa zapojila do medzin\u00e1rodn\u00e9ho projektu <strong>DigiFABs \u2013 Digital Change Agents for Food &amp; Beverage SMEs <\/strong>(<a href=\"http:\/\/www.digifabs.eu\/\">www.digifabs.eu<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember55\">\u010co ukazuj\u00fa d\u00e1ta zo Slovenska?<\/h3>\n\n\n\n<p id=\"ember56\">Na za\u010diatku projektu sme spolu so zahrani\u010dn\u00fdmi partnermi realizovali <strong>anal\u00fdzu potrieb a digit\u00e1lnej pripravenosti firiem<\/strong>. Na Slovensku sa do v\u00fdskumu zapojilo viacero MSP a v\u00fdsledky boli jednozna\u010dn\u00e9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firmy \u010dasto nevn\u00edmaj\u00fa digitaliz\u00e1ciu ako strategick\u00fa prioritu, ale sk\u00f4r ako \u201enevyhnutn\u00e9 zlo\u201c.<\/li>\n\n\n\n<li>Mnoh\u00ed majitelia nevedia, <strong>kde a ako za\u010da\u0165<\/strong>, ak chc\u00fa digitalizova\u0165 v\u00fdrobu, komunik\u00e1ciu \u010di marketing.<\/li>\n\n\n\n<li>Najv\u00e4\u010d\u0161\u00edmi prek\u00e1\u017ekami s\u00fa <strong>nedostatok \u010dasu, intern\u00fdch kapac\u00edt a zrozumite\u013en\u00fdch inform\u00e1ci\u00ed<\/strong> o mo\u017enostiach a najm\u00e4 benefitoch digitaliz\u00e1cie.<\/li>\n\n\n\n<li>Ch\u00fdbaj\u00fa \u013eudia, ktor\u00ed by mali schopnos\u0165 <strong>spoji\u0165 technol\u00f3gie s re\u00e1lnymi potrebami praxe<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p id=\"ember58\">Pr\u00e1ve tu vid\u00edm ve\u013ek\u00fd priestor pre univerzity a ich absolventov \u2013 aby sa stali <strong>mostom medzi vedou, inov\u00e1ciami a podnikmi<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember59\">Projekt DigiFABs ako odpove\u010f<\/h3>\n\n\n\n<p id=\"ember60\">Projekt DigiFABs je odpove\u010fou na t\u00fato v\u00fdzvu. Na\u0161im cie\u013eom je <strong>vychov\u00e1va\u0165 tzv. digit\u00e1lnych agentov zmeny (RDDCA)<\/strong> \u2013 \u013eud\u00ed, ktor\u00ed vedia nielen pou\u017e\u00edva\u0165 technol\u00f3gie, ale aj pom\u00e1ha\u0165 firm\u00e1m pochopi\u0165 ich zmysel a aplikova\u0165 ich zodpovedne, strategicky a udr\u017eate\u013ene.<\/p>\n\n\n\n<p id=\"ember61\">Do projektu s\u00fa zapojen\u00e9 univerzity, \u0161tudenti, firmy a odborn\u00edci z 8 kraj\u00edn. Spolo\u010dne tvor\u00edme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>online bootcampy<\/strong> pre pedag\u00f3gov a podnikate\u013eov,<\/li>\n\n\n\n<li><strong>tr\u00e9ningov\u00e9 programy<\/strong> pre \u0161tudentov v oblasti digitaliz\u00e1cie, v\u00fd\u017eivy a F&amp;B inov\u00e1ci\u00ed,<\/li>\n\n\n\n<li><strong>praktick\u00fa v\u00fdzvu SMEGoesDigital Challenge<\/strong>, kde \u0161tudenti rie\u0161ia re\u00e1lne probl\u00e9my konkr\u00e9tnych firiem,<\/li>\n\n\n\n<li>a \u010doskoro aj <strong>letn\u00fa \u0161kolu DigiFABs<\/strong>, ktor\u00fa budeme ma\u0165 \u010des\u0165 hosti\u0165 <strong>v Nitre, 3.\u201310. septembra 2025<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ember63\">V\u00fdzva slovensk\u00fdm firm\u00e1m a \u0161tudentom<\/h3>\n\n\n\n<p id=\"ember64\">Slovensko potrebuje vytv\u00e1ra\u0165 prepojenia medzi <strong>akad\u00e9miou a praxou<\/strong>, medzi <strong>te\u00f3riou a konkr\u00e9tnou pomocou firm\u00e1m<\/strong>. A pr\u00e1ve preto poz\u00fdvam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>firmy z oblasti potravin\u00e1rstva a n\u00e1pojov<\/strong>, ktor\u00e9 chc\u00fa z\u00edska\u0165 nov\u00e9 impulzy, zapoji\u0165 sa do v\u00fdzvy a spolupracova\u0165 so \u0161tudentmi na rie\u0161en\u00ed svojich potrieb,<\/li>\n\n\n\n<li><strong>\u0161tudentov<\/strong>, ktor\u00ed chc\u00fa nadobudn\u00fa\u0165 re\u00e1lne zru\u010dnosti, pracova\u0165 v medzin\u00e1rodnom t\u00edme a posun\u00fa\u0165 sa za hranice tradi\u010dn\u00e9ho \u0161t\u00fadia.<\/li>\n<\/ul>\n\n\n\n<p id=\"ember66\"><strong>Registr\u00e1cia do letnej \u0161koly DigiFABs prebieha do 30. j\u00fana 2025<\/strong> tu: <a href=\"https:\/\/digifabs.eu\/event\/digifabs-summer-school-and-challenge-2025\/\">https:\/\/digifabs.eu\/event\/digifabs-summer-school-and-challenge-2025\/<\/a><\/p>\n\n\n\n<p id=\"ember67\">Ako z\u00e1stupky\u0148a Slovenska v projekte DigiFABs ver\u00edm, \u017ee digit\u00e1lna transform\u00e1cia MSP nie je len technick\u00e1 v\u00fdzva \u2013 je to predov\u0161etk\u00fdm <strong>\u013eudsk\u00e1 v\u00fdzva<\/strong>. A pr\u00e1ve \u013eudia, pedag\u00f3govia, \u0161tudenti, majitelia firiem \u2013 m\u00f4\u017eu by\u0165 hybnou silou tejto zmeny. Ak spoj\u00edme odborn\u00e9 poznatky, energiu mlad\u00fdch \u013eud\u00ed a ochotu firiem po\u010d\u00fava\u0165 a meni\u0165 sa, dok\u00e1\u017eeme posun\u00fa\u0165 slovensk\u00e9 potravin\u00e1rstvo na vy\u0161\u0161iu \u00farove\u0148.<\/p>\n\n\n\n<p id=\"ember68\">V pr\u00edpade z\u00e1ujmu o zapojenie sa ma nev\u00e1hajte kontaktova\u0165 na: <a href=\"mailto:zuzana.palkova@uniag.sk\"><strong>zuzana.palkova@uniag.sk<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pre\u010do mus\u00ed digit\u00e1lna transform\u00e1cia kone\u010dne prenikn\u00fa\u0165 aj k mal\u00fdm potravin\u00e1rskym firm\u00e1m \u2013 a ako im m\u00f4\u017eeme pom\u00f4c\u0165 Ako vysoko\u0161kolsk\u00e1 pedagogi\u010dka a v\u00fdskumn\u00ed\u010dka dlhodobo sledujem situ\u00e1ciu&hellip;<\/p>\n","protected":false},"author":12,"featured_media":1012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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